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Kooth Mental Health Animations


2023 Kooth is a digital mental health platform for youth. The brief was to create three animations with the objective of helping younger people understand their own emotions and mental health. Each animation talks about a different topic related to mental health, such as managing anxiety and stress.

Space Bunny’s personality traits reflected those of a common teen — curious, stubborn, and a bit dramatic. For the environment, we used outer space as a metaphor for the mind, as the mind can feel like a vast, daunting place when we’re feeling low.

Problem: Translate difficult mental health topics into delightful, engaging animations for a younger audience.

Solution: I created a cute, charming mascot to help teens tackle uncomfortable feelings, like anxiety. We used light humor to approach these tougher topics as a way to build optimisim and empowerment in our audience.  Animation Lead: Brian Lee
Head of Content at Kooth: Jennifer Eberhardy
CD: Brenna Rae Eckerson
Production: Brenna Rae Eckerson

Role: Art Direction, Illustration, Storyboarding


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