About
Instagram
Prints

Featured Projects
Headspace App
PinPaint Collab
ChatGPT Campaign
CoinGecko Mascots
Ask This Book A Question
Shopify Campaign
Kooth Mental Health

Editorial Work
Personal Work
Pet Portraits




ChatGPT Student Campaign
w/ Brand New School
Illustration



Brand New School invited me to help illustrate for OpenAI’s first OOH campaign around ChatGPT for students. I collaborated with a few other illustrators to create a variety of unique, hand-drawn illustrations for each study prompt.  

Check out Brand New School’s case study here! Problem: How do we connect with students in a way that felt useful, approachable, and built for real life —not just for the screen?

Solution: The team built a flexible design system that paired hand-drawn illustrations with minimalist UI, blending the analog with the digital. 40+ unique assets lived across animated OOH, static posters, and playful micro-interactions.Illustration: Claudia Alexandrino / Yoon Lee / Yi Chen Kuo / Shirlin Kao / Yours truly

Role: Illustration
2025




Illustration Process

The mindset was to illustrate in the perspective of a student doodling or taking notes in the margins while they study with ChatGPT. Each illustrator created multiple visual ideas for each prompt in a variety of styles — some doodles reflected the prompt while others were more imaginative.
We explored with the visual hierarchy of the doodle and the prompt — some earlier explorations show doodles taking up the entire artboard or interacting with the prompt bubbles, which ended up feeling too distracting.

Below is a snippet of all the doodles I drew!




Iterations for a prompt about scheduling for a music festival in France
Iterations for a prompt about general relativity

Out in the wild

We were also asked to create bespoke illustrations for a cafe pop-up to promote the student campaign. Using the same doodle visual language, I helped create illustrations that combined student life with coffee ☕️. 

Below are a few goodies for the ChatGPT Cafe at Ohio State!
Photo credit: Brand New School


Home    
©KARENYOOJIN All Rights Reserved 2026