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Shopify Point-of-Sale Campaign 


2023 Shopify came to me with a fun brief of creating an isometric shopping world. The goal was to bring brand awareness and to encourage people to shop at one of these stores. The illustration was going to be shown all around Soho, NY, so it needed to include a few of the brick-and-mortar stores that currently partnered with Shopify Point-of-Sale. 

Problem: Create an isometric illustration that highlights several brands and Shopify’s brand. The illustration should reflect Soho’s shopping vibe and capture the viewer’s attention.

Solution: To create the right visual balance between the partners’ brands with Shopify’s, I hid numerous Shopify easter eggs throughout the illustration. This creates an engaging visual experience for the viewer, like a treasure hunt. Can you find them all? 👀 Shopify Team: 
Eurie Kim / Kelley Sauer / Sandhi Paul / Anthony Prestanizzi / Jermaine Daniel / Bridget Lenehan / Elizabeth Pirrone

Role: Art Direction, Illustration

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