Shopify Point-of-Sale Campaign
In 2023, Shopify approached me with an exciting brief to create an isometric shopping world. The objective was to boost brand awareness and inspire people to shop at featured stores. The illustration was set to be showcased throughout Soho, NY, so it needed to highlight several brick-and-mortar shops currently using Shopify’s Point-of-Sale system.
Problem: Create an isometric illustration that highlights several brands and Shopify’s brand. The illustration should reflect Soho’s shopping vibe and capture the viewer’s attention.
Solution: To create the right visual balance between the partners’ brands with Shopify’s, I hid numerous Shopify easter eggs throughout the illustration. This creates an engaging visual experience for the viewer, like a treasure hunt. Can you find them all? 👀
Shopify Team:
Eurie Kim / Kelley Sauer / Sandhi Paul / Anthony Prestanizzi / Jermaine Daniel / Bridget Lenehan / Elizabeth Pirrone
Role: Art Direction, Illustration
2023
Out in the wild!