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Brand Refresh

2023 As Headspace grew, the brand needed to mature a little bit, too. The Headspace creative team took on a brand refresh in 2023 to further elevate the brand’s look, feel, and messaging. 

Headspace has always led as an illustrative brand, differentiating itself in the crowded digital wellness space. The core principles of the illustration style are its playful brand faces, bold colors, and thoughtful visual metaphors.

I helped update the brand colors, in-app icons, and evergreen illustrations along with building Headspace’s robust illustration library and guidelines.
CD: David Hsia /Joseph Maines / Tina Hardison
Design: Lauren Allik / Liz Tran / Marissa Meier
Illustration: Ryan Cox / Sasha Baranovskaya
Animation: Brian Lee / Delaney Trione
Copy: Joseph Mains / Makenzie McNeill
Product: Ken Seeno / Steven Sczepanik
Production: Melissa Don 

Role: Illustration, Art Direction, Icon Design, Guidelines




Meditation Course Art 

Headspace’s illustration language uses metaphors to help communicate abstract emotions. The goal is to make tough mental health topics feel less intimidating and help members feel seen.

Below are a few personal favorites!
CD: Ryan Cox / David Hsia
Role: Art Direction, Illustration 


Appreciation
Patience
Losing Your Temper
Managing Anxiety
Self-Esteem
Releasing Stress 
Heartache
Sudden Loss
Relationships
Earth Appreciation
Walking at Home
Presentations


Sleep Content

 Headspace’s sleep content has its own sub-branding, using deep purple hues with a pop of color. 

I helped define the art direction for each of the different types of sleep content in the app. Each sleep category has its own illustration guideline: dreamy landscapes for Soundscapes, type with abstract shapes for Sleep Music, and immersive scenes for Sleepcasts (stories).
CD: Kyle Beck
AD: Ryan Cox

Role: Art Direction, Illustration

Sleep for Kids: Interrupted Sleep
Sleep for Kids: Tucking in
Sleep for Kids: To-Do List Anxiety
Sleep for Kids: Awake Worrying
Painter’s Portrait
Silent Retreat
Moonrise Bakery
Watering Hole
Cozy Farmhouse
Midnight Marsh
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