Kooth:  Accessible Mental Health for Youth

Kooth is a digital mental health platform for youth. The brief was to create three animations with the objective of helping younger people understand their own emotions and mental health. Each animation talks about a different topic related to mental health, such as managing anxiety and stress.

I created “Space Bunny” to be the series mascot — he’s clumsy and stubborn, like a lot of us 😬. We wanted to have a familiar face throughout the series for the audience to connect with. For the environment, I chose outer space to represent the mind — the mind can feel like a vast and daunting place when we aren’t in touch with our emotions.

2023
Role: Design Lead + Storyboarding + Illustration

Animation Lead: Brian Lee
CD/Producer: Brenna Rae Eckerson
Head of Content at Kooth: Jennifer Eberhardy




© 2024 KAREN YOOJIN HONG - ALL RIGHTS RESERVED