Headspace Breathers
The challenge was to create a visual identity that communicated the Headspace brand through the eyes of children. We asked ourselves, “How would a kid draw these shapes?” and landed on this playful paper cut style. We built out each episode making sure the narratives catered to each age group, as they were intended for both caregivers and their kids, ages 4-6 and 7-12.
Role: AD + Storyboarding + Illustration
CD: Karina Korol / David Hsia / Tyler Hoehne
Animation Lead: Brian Lee
Animation: Janet Lee / Erich Reimers / Delaney Trione