Headspace x 
National Parks

National Parks and Headspace got together to create sleep content centered around each iconic park. 🌲🐐🪨

The art direction uses a combination of Headspace’s iconic faces with the familiar visual language of park badges. The framing device of each illustration metaphorically acts as a “window” to a world you can escape to in your sleep.

2023

Role: AD + Illustration

CD: Anton Mora / David Hsia
Copy: Carrie Laven / Joseph Maines
Design: Katie Burtwell / Amy Woo
Animation: Janet Lee
Producer: Melissa Don




© 2024 KAREN YOOJIN HONG - ALL RIGHTS RESERVED