Headspace x
National Parks
The art direction uses a combination of Headspace’s iconic faces with the familiar visual language of park badges. The framing device of each illustration metaphorically acts as a “window” to a world you can escape to in your sleep.
2023
Role: AD + Illustration
CD: Anton Mora / David Hsia
Copy: Carrie Laven / Joseph Maines
Design: Katie Burtwell / Amy Woo
Animation: Janet Lee
Producer: Melissa Don